Client : Hotlink ; Maxis Telecom Malaysia with Leo Burnett Malaysia
Art Direction : +cruz
This was a large advertising campaign for Maxis Telecom that involved 3 images that were assembled to work both vertically and horizontally. The campaign sought to use cutting edge Malaysian and Internet memes to illustrate a world. Among the many very interesting things in working on this project was the futility in trying to use memes in illustrations for a larger and drawn out campaign. We ended up with constant editing trying to fit in and remove memes as they became more or less viral.